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Today’s organizations are looking for ways to get a leg up on the competition. The lean movement refined processes but process improvement can only move an organization so far. After all of the functional pieces have been addressed, the last lever that an organization can pull for increased performance is the people lever.

Activate Human Capital Group data and experience indicates that engaging clients effectively is foundational in building a successful organization in B2B and B2C environments. By leveraging the drivers of engagement identified during a client engagement initiative, your organization will know exactly which actions to implement to drive higher client loyalty, margins, and revenue.

Building a high-performance company with engaged employees does not start with picking the right survey; it starts with having the right leaders. There are a wide variety of engagement/culture surveys on the market today, but the real key to having an engagement culture is the top team.

At Activate, our data and experience indicate that engaging clients effectively is foundational in building a successful organization in both B2B and B2C environments. Why? Because fully engaged customers are committed to the success of the companies with which they love to do business. They are loyal, easy to serve, and much more valuable to a company’s bottom line than their less engaged peers.